I have got a question for you, why you clicked on this article to read? Have you thought of the reason? The title caught your attention or is it just the brief description, which caused the curiosity? Even, if you found the article on search, there is nothing to do with the reason for why are you reading it. Of course, it’s because of the Meta tags included in the article providing you the information about what this article has that might interest you.
Meta tags are the basic to reach your reader organically because 93% of the entire online experience begins from search engine, which is the reason why too much time and money is spent on SEO.
Meta Tags!! What are they?
Meta tags are the snippets of text which are part of HTML tags, which provide information about the web page to the search engines and web crawlers. It’s called the “Meta Data”. This doesn’t appear on the web page but can be checked via source code by clicking “CTRL+U”.
The information from the Meta data is used by the search engine to understand the additional information on the website as they are the first point of contact for them which are used by them for ranking the pages.
What role Meta tags play in SEO?
They play a major role in SEO but if need to be summarized in short!!
In the digital world if you want to rank your website then along with Meta tags you need to focus on the quality of content you provide to your readers for their satisfaction.
The Meta tags can be helpful if used properly otherwise they are simply of no use and dead because Meta tags affect the perception of visitors about your website in the searches, whether they click on the website or not. So, we need to determine which tag will benefit you to boost your website ranking.
Let’s get started with the Meta tags:
There exists six Meta tags. These help in improving your appearance on the search engines and are listed below:
Title tag: It’s the text that appears at the top of the page which specifies your web page to the search engines and the visitors as it’s the first HTML element. It’s the heading that appears when someone searches for any query and it is essential to have a title tag. The perfect length of the title tag is between 55-60 characters as Google display around 64 characters.
Meta Description: It is an HTML attribute that describes the summary of the information present on the web page. Meta description plays a vital role for your web page CTR but it has nothing to do with the ranking. The preferred length for Meta description is of 160 characters.
Canonical Tag: It’s an HTML link tag with “rel=canonical” attribute that tells the search engine that you have got a single page URL which has got the same content with multiple page URL’s. By using it, we tell the search engine that the page on which the Canonical tag is- is the main page and avoid the indexing of other pages which helps to protect the content from duplicity, majorly used on blog pages.
Alternative text (Alt) Tag: They are used for images as Search engines cannot read images so to make them consider the images, you should add proper alt tags to the images. The alt tags added should be of 50-55 characters in length.
Header tag: It helps in giving a clear structure to your web page content to make it attractive as well as understandable to visitor and search engine crawlers. You can have heading elements from H1, H2, H3, H4, H5, and H6, in which H1 has got the most importance and H6 with the least.
Robots Meta Tags: It is the HTML tag which is used to tell the web crawler whether to index or not-index the web page placed in the head section. They have got 4 values, i.e. follow, index, nofollow and noindex, to instruct the web crawler to take the action accordingly.
If you have any further query or looking for help to get the best Meta tags for your website to improve its SEO Sunshine Coast, then feel free to contact us.